{"id":7076,"date":"2022-08-18T12:01:06","date_gmt":"2022-08-18T15:01:06","guid":{"rendered":"http:\/\/vriic.usach.cl\/?p=7076"},"modified":"2022-08-18T12:01:46","modified_gmt":"2022-08-18T15:01:46","slug":"uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital","status":"publish","type":"post","link":"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/","title":{"rendered":"UIE capacita a emprendedores en estrategias de branding y comunicaci\u00f3n digital"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Se realiz\u00f3 un taller dirigido a los equipos ganadores del concurso Despega Usach y de la convocatoria Valorizaci\u00f3n de la Investigaci\u00f3n en la Universidad, donde se abord\u00f3 la construcci\u00f3n de las marcas, desde la creatividad en la publicidad, el uso de storytelling y el branding.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Dar a conocer la marca o los productos que fabricamos no s\u00f3lo es clave para llegar a nuestro p\u00fablico objetivo, sino tambi\u00e9n porque ayuda a aumentar el conocimiento que se tiene sobre los mismos.\u00a0<\/span><\/p>

Buena parte de la difusi\u00f3n que se realice, depende de la puesta en marcha de acertadas estrategias de comunicaci\u00f3n, marketing o publicidad. Para aprender m\u00e1s sobre estos temas, la <\/span>Unidad de Innovaci\u00f3n y Emprendimiento (UIE<\/span><\/a>) realiz\u00f3 un taller dirigido a los equipos ganadores de Despega Usach 2021<\/strong>, instancia de formaci\u00f3n que es parte de los premios que recibieron. Adem\u00e1s, se sumaron emprendedores que se adjudicaron la convocatoria Valorizaci\u00f3n de la Investigaci\u00f3n en la Universidad\u00a0 Valorizaci\u00f3n de la Investigaci\u00f3n en la Universidad (VIU), versiones 2020 y 2021.<\/span><\/p>

El encuentro estuvo a cargo de Carla Henr\u00edquez<\/strong>, periodista, especialista en Marketing Digital y profesional destacada de nuestra Red de Mentores INNOVO<\/a>. En su presentaci\u00f3n, se refiri\u00f3 a la construcci\u00f3n y posicionamiento de las marcas, desde la creatividad en la publicidad, el uso del storytelling y el branding.\u00a0<\/span><\/p>

Asimismo, las y los emprendedores tuvieron la oportunidad de realizar varios ejercicios pr\u00e1cticos a lo largo del taller en relaci\u00f3n a sus propios proyectos.<\/span><\/p>

La construcci\u00f3n y poder de la marca<\/b><\/h6>

Uno de los primeros temas que la mentora abord\u00f3 fue la publicidad. Dijo que esta se encarga de \u201cdifundir un mensaje en medios de comunicaci\u00f3n masivos con el objetivo de persuadir\u201d, en donde el cliente puede recurrir a la modalidad gratuita (publicity) o bien a una pagada.\u00a0<\/span><\/p>

Explic\u00f3 que a trav\u00e9s de la publicidad, la marca refleja la visi\u00f3n de la empresa, permite diferenciarse de la competencia, y adem\u00e1s, \u201cnos identifica, incentiva nuestros gustos y enriquece nuestras experiencias\u201d, acot\u00f3.<\/span><\/p>

Tambi\u00e9n repas\u00f3 la evoluci\u00f3n y tendencias que, a lo largo de los a\u00f1os,\u00a0 ha tenido la publicidad para llamar la atenci\u00f3n y atraer al segmento objetivo que busca. Coment\u00f3 que hoy una de las formas m\u00e1s utilizadas es el storytelling o el arte de contar historias sobre una marca, \u201cusando t\u00e9cnicas inspiradas en escritores y guionistas para transmitir un mensaje de forma inolvidable\u201d. Resalt\u00f3 que una de las caracter\u00edsticas del storytelling es que ocupa las redes sociales como canales de comunicaci\u00f3n para promover sus mensajes.\u00a0<\/span><\/p>

Otro de los puntos que trat\u00f3 fue el branding, cuyo foco es gestionar la marca para hacerla conocida y deseada por los consumidores. Al respecto, aclar\u00f3 que el rol del branding no es vender productos, sino crear las condiciones de comunicaci\u00f3n entre la empresa y la comunidad consumidora, de manera de activar la demanda por los productos.<\/span><\/p>

Finalmente, recalc\u00f3 que la construcci\u00f3n de marca, se inicia con el conocimiento de esta, \u201cde lo que ofrece y de d\u00f3nde quiere llegar\u201d. Por lo mismo, puntualiz\u00f3 que el branding\u00a0 apunta a \u201dla uni\u00f3n de la gesti\u00f3n estrat\u00e9gica de la marca, la creaci\u00f3n de una identidad que se mantenga en el tiempo y el valor percibido por el p\u00fablico\u201d.<\/span><\/p>

Texto:<\/b> Paola Armijo<\/span><\/p>

Fotograf\u00edas: <\/b>\u00a0Paola Armijo<\/span><\/p>

Tags<\/b>: <\/span>Despega Usach\u00a0<\/span><\/p>

Unidad de Innovaci\u00f3n y Emprendimiento<\/span><\/p>

Vicerrector\u00eda de Investigaci\u00f3n, Desarrollo e Innovaci\u00f3n<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Se realiz\u00f3 un taller dirigido a los equipos ganadores del concurso Despega Usach y de la convocatoria Valorizaci\u00f3n de la Investigaci\u00f3n en la Universidad, donde se abord\u00f3 la construcci\u00f3n de […]<\/p>\n","protected":false},"author":1,"featured_media":7077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacion"],"yoast_head":"\nUIE capacita a emprendedores en estrategias de branding y comunicaci\u00f3n digital - VRIIC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UIE capacita a emprendedores en estrategias de branding y comunicaci\u00f3n digital - VRIIC\" \/>\n<meta property=\"og:description\" content=\"Se realiz\u00f3 un taller dirigido a los equipos ganadores del concurso Despega Usach y de la convocatoria Valorizaci\u00f3n de la Investigaci\u00f3n en la Universidad, donde se abord\u00f3 la construcci\u00f3n de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"VRIIC\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-18T15:01:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-18T15:01:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vriic.usach.cl\/wp-content\/uploads\/2022\/08\/foto-notita.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Comunicaciones VRIIC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Comunicaciones VRIIC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/\"},\"author\":{\"name\":\"Comunicaciones VRIIC\",\"@id\":\"https:\/\/vriic.usach.cl\/#\/schema\/person\/7445abf7c84e3726508476493e702b11\"},\"headline\":\"UIE capacita a emprendedores en estrategias de branding y comunicaci\u00f3n digital\",\"datePublished\":\"2022-08-18T15:01:06+00:00\",\"dateModified\":\"2022-08-18T15:01:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/\"},\"wordCount\":600,\"publisher\":{\"@id\":\"https:\/\/vriic.usach.cl\/#organization\"},\"image\":{\"@id\":\"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vriic.usach.cl\/wp-content\/uploads\/2022\/08\/foto-notita.png\",\"articleSection\":[\"Innovaci\u00f3n\"],\"inLanguage\":\"es-CL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/\",\"url\":\"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/\",\"name\":\"UIE capacita a emprendedores en estrategias de branding y comunicaci\u00f3n digital - VRIIC\",\"isPartOf\":{\"@id\":\"https:\/\/vriic.usach.cl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vriic.usach.cl\/wp-content\/uploads\/2022\/08\/foto-notita.png\",\"datePublished\":\"2022-08-18T15:01:06+00:00\",\"dateModified\":\"2022-08-18T15:01:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/#breadcrumb\"},\"inLanguage\":\"es-CL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CL\",\"@id\":\"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/#primaryimage\",\"url\":\"https:\/\/vriic.usach.cl\/wp-content\/uploads\/2022\/08\/foto-notita.png\",\"contentUrl\":\"https:\/\/vriic.usach.cl\/wp-content\/uploads\/2022\/08\/foto-notita.png\",\"width\":1100,\"height\":360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/vriic.usach.cl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UIE capacita a emprendedores en estrategias de branding y comunicaci\u00f3n digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vriic.usach.cl\/#website\",\"url\":\"https:\/\/vriic.usach.cl\/\",\"name\":\"VRIIC\",\"description\":\"Vicerrector\u00eda de Investigaci\u00f3n, Innovaci\u00f3n y Creaci\u00f3n\",\"publisher\":{\"@id\":\"https:\/\/vriic.usach.cl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vriic.usach.cl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es-CL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/vriic.usach.cl\/#organization\",\"name\":\"VRIIC\",\"url\":\"https:\/\/vriic.usach.cl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CL\",\"@id\":\"https:\/\/vriic.usach.cl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vriic.usach.cl\/wp-content\/uploads\/2024\/05\/cropped-HISTORIA-C-min-1.png\",\"contentUrl\":\"https:\/\/vriic.usach.cl\/wp-content\/uploads\/2024\/05\/cropped-HISTORIA-C-min-1.png\",\"width\":966,\"height\":228,\"caption\":\"VRIIC\"},\"image\":{\"@id\":\"https:\/\/vriic.usach.cl\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/vriic.usach.cl\/#\/schema\/person\/7445abf7c84e3726508476493e702b11\",\"name\":\"Comunicaciones VRIIC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CL\",\"@id\":\"https:\/\/vriic.usach.cl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/43ea03e45e3d04ddf78e241b0c1b8df3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/43ea03e45e3d04ddf78e241b0c1b8df3?s=96&d=mm&r=g\",\"caption\":\"Comunicaciones VRIIC\"},\"sameAs\":[\"http:\/\/158.170.66.230\"],\"url\":\"https:\/\/vriic.usach.cl\/index.php\/author\/adminvridei\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UIE capacita a emprendedores en estrategias de branding y comunicaci\u00f3n digital - VRIIC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/","og_locale":"es_ES","og_type":"article","og_title":"UIE capacita a emprendedores en estrategias de branding y comunicaci\u00f3n digital - VRIIC","og_description":"Se realiz\u00f3 un taller dirigido a los equipos ganadores del concurso Despega Usach y de la convocatoria Valorizaci\u00f3n de la Investigaci\u00f3n en la Universidad, donde se abord\u00f3 la construcci\u00f3n de […]","og_url":"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/","og_site_name":"VRIIC","article_published_time":"2022-08-18T15:01:06+00:00","article_modified_time":"2022-08-18T15:01:46+00:00","og_image":[{"width":1100,"height":360,"url":"https:\/\/vriic.usach.cl\/wp-content\/uploads\/2022\/08\/foto-notita.png","type":"image\/png"}],"author":"Comunicaciones VRIIC","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Comunicaciones VRIIC","Est. reading time":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/#article","isPartOf":{"@id":"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/"},"author":{"name":"Comunicaciones VRIIC","@id":"https:\/\/vriic.usach.cl\/#\/schema\/person\/7445abf7c84e3726508476493e702b11"},"headline":"UIE capacita a emprendedores en estrategias de branding y comunicaci\u00f3n digital","datePublished":"2022-08-18T15:01:06+00:00","dateModified":"2022-08-18T15:01:46+00:00","mainEntityOfPage":{"@id":"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/"},"wordCount":600,"publisher":{"@id":"https:\/\/vriic.usach.cl\/#organization"},"image":{"@id":"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/vriic.usach.cl\/wp-content\/uploads\/2022\/08\/foto-notita.png","articleSection":["Innovaci\u00f3n"],"inLanguage":"es-CL"},{"@type":"WebPage","@id":"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/","url":"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/","name":"UIE capacita a emprendedores en estrategias de branding y comunicaci\u00f3n digital - VRIIC","isPartOf":{"@id":"https:\/\/vriic.usach.cl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/#primaryimage"},"image":{"@id":"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/vriic.usach.cl\/wp-content\/uploads\/2022\/08\/foto-notita.png","datePublished":"2022-08-18T15:01:06+00:00","dateModified":"2022-08-18T15:01:46+00:00","breadcrumb":{"@id":"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/#breadcrumb"},"inLanguage":"es-CL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/"]}]},{"@type":"ImageObject","inLanguage":"es-CL","@id":"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/#primaryimage","url":"https:\/\/vriic.usach.cl\/wp-content\/uploads\/2022\/08\/foto-notita.png","contentUrl":"https:\/\/vriic.usach.cl\/wp-content\/uploads\/2022\/08\/foto-notita.png","width":1100,"height":360},{"@type":"BreadcrumbList","@id":"https:\/\/vriic.usach.cl\/index.php\/uie-capacita-a-emprendedores-en-estrategias-de-branding-y-comunicacion-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/vriic.usach.cl\/"},{"@type":"ListItem","position":2,"name":"UIE capacita a emprendedores en estrategias de branding y comunicaci\u00f3n digital"}]},{"@type":"WebSite","@id":"https:\/\/vriic.usach.cl\/#website","url":"https:\/\/vriic.usach.cl\/","name":"VRIIC","description":"Vicerrector\u00eda de Investigaci\u00f3n, Innovaci\u00f3n y Creaci\u00f3n","publisher":{"@id":"https:\/\/vriic.usach.cl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vriic.usach.cl\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es-CL"},{"@type":"Organization","@id":"https:\/\/vriic.usach.cl\/#organization","name":"VRIIC","url":"https:\/\/vriic.usach.cl\/","logo":{"@type":"ImageObject","inLanguage":"es-CL","@id":"https:\/\/vriic.usach.cl\/#\/schema\/logo\/image\/","url":"https:\/\/vriic.usach.cl\/wp-content\/uploads\/2024\/05\/cropped-HISTORIA-C-min-1.png","contentUrl":"https:\/\/vriic.usach.cl\/wp-content\/uploads\/2024\/05\/cropped-HISTORIA-C-min-1.png","width":966,"height":228,"caption":"VRIIC"},"image":{"@id":"https:\/\/vriic.usach.cl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/vriic.usach.cl\/#\/schema\/person\/7445abf7c84e3726508476493e702b11","name":"Comunicaciones VRIIC","image":{"@type":"ImageObject","inLanguage":"es-CL","@id":"https:\/\/vriic.usach.cl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/43ea03e45e3d04ddf78e241b0c1b8df3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/43ea03e45e3d04ddf78e241b0c1b8df3?s=96&d=mm&r=g","caption":"Comunicaciones VRIIC"},"sameAs":["http:\/\/158.170.66.230"],"url":"https:\/\/vriic.usach.cl\/index.php\/author\/adminvridei\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/vriic.usach.cl\/wp-content\/uploads\/2022\/08\/foto-notita.png",1100,360,false],"landscape":["https:\/\/vriic.usach.cl\/wp-content\/uploads\/2022\/08\/foto-notita.png",1100,360,false],"portraits":["https:\/\/vriic.usach.cl\/wp-content\/uploads\/2022\/08\/foto-notita.png",1100,360,false],"thumbnail":["https:\/\/vriic.usach.cl\/wp-content\/uploads\/2022\/08\/foto-notita-150x150.png",150,150,true],"medium":["https:\/\/vriic.usach.cl\/wp-content\/uploads\/2022\/08\/foto-notita-300x98.png",300,98,true],"large":["https:\/\/vriic.usach.cl\/wp-content\/uploads\/2022\/08\/foto-notita-1024x335.png",1024,335,true],"1536x1536":["https:\/\/vriic.usach.cl\/wp-content\/uploads\/2022\/08\/foto-notita.png",1100,360,false],"2048x2048":["https:\/\/vriic.usach.cl\/wp-content\/uploads\/2022\/08\/foto-notita.png",1100,360,false],"rpwe-thumbnail":["https:\/\/vriic.usach.cl\/wp-content\/uploads\/2022\/08\/foto-notita-45x45.png",45,45,true]},"rttpg_author":{"display_name":"Comunicaciones VRIIC","author_link":"https:\/\/vriic.usach.cl\/index.php\/author\/adminvridei\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/vriic.usach.cl\/index.php\/category\/innovacion\/\" rel=\"category tag\">Innovaci\u00f3n<\/a>","rttpg_excerpt":"Se realiz\u00f3 un taller dirigido a los equipos ganadores del concurso Despega Usach y de la convocatoria Valorizaci\u00f3n de la Investigaci\u00f3n en la Universidad, donde se abord\u00f3 la construcci\u00f3n de […]","_links":{"self":[{"href":"https:\/\/vriic.usach.cl\/index.php\/wp-json\/wp\/v2\/posts\/7076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vriic.usach.cl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vriic.usach.cl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vriic.usach.cl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vriic.usach.cl\/index.php\/wp-json\/wp\/v2\/comments?post=7076"}],"version-history":[{"count":5,"href":"https:\/\/vriic.usach.cl\/index.php\/wp-json\/wp\/v2\/posts\/7076\/revisions"}],"predecessor-version":[{"id":20898,"href":"https:\/\/vriic.usach.cl\/index.php\/wp-json\/wp\/v2\/posts\/7076\/revisions\/20898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vriic.usach.cl\/index.php\/wp-json\/wp\/v2\/media\/7077"}],"wp:attachment":[{"href":"https:\/\/vriic.usach.cl\/index.php\/wp-json\/wp\/v2\/media?parent=7076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vriic.usach.cl\/index.php\/wp-json\/wp\/v2\/categories?post=7076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vriic.usach.cl\/index.php\/wp-json\/wp\/v2\/tags?post=7076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}