{"id":5624,"date":"2021-12-10T10:14:24","date_gmt":"2021-12-10T13:14:24","guid":{"rendered":"http:\/\/vriic.usach.cl\/?p=5624"},"modified":"2021-12-10T10:47:40","modified_gmt":"2021-12-10T13:47:40","slug":"negocios-escalables-y-sostenibles-estrategia-capital-humano-tecnologia-y-estructura-son-la-base-del-exito","status":"publish","type":"post","link":"https:\/\/vriic.usach.cl\/index.php\/negocios-escalables-y-sostenibles-estrategia-capital-humano-tecnologia-y-estructura-son-la-base-del-exito\/","title":{"rendered":"\u00bfNegocios escalables y sostenibles? Estrategia, capital humano, tecnolog\u00eda y estructura son la base del \u00e9xito"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5624\" class=\"elementor elementor-5624\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b334e4e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"b334e4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1812399\" data-id=\"1812399\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f34c28b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f34c28b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-65b2ef1\" data-id=\"65b2ef1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b77881 elementor-widget elementor-widget-text-editor\" data-id=\"9b77881\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consultor internacional en I+D+i y presidente de INNOVOS Group, Argentina, C\u00e9sar Yammal, dict\u00f3 la 4ta charla del Programa \u201cImpacta I+D 2021\u201d organizado por la DGT-USACH, abordando los principales elementos que definen a los negocios escalables y sostenibles, principalmente aquellos basados en el conocimiento cient\u00edfico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a5f69 elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"b7a5f69\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/vriic.usach.cl\/wp-content\/uploads\/2021\/12\/Presentacio\u0301n-Capacitacio\u0301n-Chile-Diciembre-2021-EBT.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DESCARGAR PRESENTACI\u00d3N TALLER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82970f5 elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"82970f5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdpzcKv1gM-JAho6eV4fnBuA6xEqswRAOcQU3zJJVrMEE3GTQ\/viewform\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">FORMULARIO DE INSCRIPCI\u00d3N PR\u00d3XIMOS TALLERES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2837163\" data-id=\"2837163\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4233628 elementor-widget elementor-widget-text-editor\" data-id=\"4233628\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"field field-name-post-date field-type-ds field-label-hidden\"><div class=\"field-items\"><div class=\"field-item even\"><p>\u00bfQu\u00e9 factores se requieren para la generaci\u00f3n de negocios escalables y sostenibles en I+D+i+e? Con esta pregunta como gu\u00eda, se desarroll\u00f3 la cuarta y \u00faltima charla enmarcada en el Programa de Formaci\u00f3n en Transferencia Tecnol\u00f3gica \u201cImpacta I+D 2021\u201d, organizada por la Direcci\u00f3n de Gesti\u00f3n Tecnol\u00f3gica USACH y que fue dictada el pasado martes 7 de diciembre por el consultor internacional en I+D+i y presidente de INNOVOS Group, Argentina, C\u00e9sar Yammal.<\/p><p>A trav\u00e9s del estudio de casos y el an\u00e1lisis del \u00edndice \u201cFuture 50\u201d de la revista Fortune, el experto ahond\u00f3 en los principales elementos que definen a los negocios escalables y sostenibles, principalmente aquellos basados en el conocimiento cient\u00edfico.<\/p><p>Para C\u00e9sar Yammal, todos los principios que se necesitan para el desarrollo de una empresa escalable y sostenible tambi\u00e9n aplican para la creaci\u00f3n de empresas de base tecnol\u00f3gica, pero con un condimento especial: la investigaci\u00f3n y desarrollo.<\/p><p>En ese sentido, el charlista plante\u00f3 que, para lograr desarrollar empresas de base tecnol\u00f3gica sostenible y escalables resulta necesario, en primer lugar, tener un know how acumulado original, es decir, una ventaja competitiva \u00fanica, lograda gracias a una experiencia de al menos 10 a\u00f1os y que, dif\u00edcilmente, otros competidores alcanzar en el corto plazo. Para esto, es fundamental el liderazgo, que permita hacer del proyecto una realizad y as\u00ed lograr que las personas y empresas utilicen el producto o tecnolog\u00eda que se busca desarrollar.<\/p><p>Tras ello, es importante comprender bien qu\u00e9 implica el concepto de escalabilidad. As\u00ed lo explic\u00f3 el experto: \u201cun negocio escalable implica lograr econom\u00edas de escala, es decir, que los ingresos y las ganancias deben crecer a un ritmo m\u00e1s proporcional que los costos. Por lo general, esto es valido para empresas basadas en tecnolog\u00edas digitales, pero en otros tipos de tecnolog\u00edas basadas en ciencia, si bien es menor la escalabilidad, tambi\u00e9n es posible de lograr\u201d, apunt\u00f3 Yammal.<\/p><p>Y en cuanto a sostenibilidad de los negocios, el experto explic\u00f3 que \u201ceste concepto implica tener capacidad para apalancar recursos externos, como el uso de subsidios de I+D, recursos humanos y captura de valor desde el principio, previo a la venta del producto, lo cual se puede lograr vendiendo servicios relacionados con el know how\u201d.<\/p><p>\u00a0<\/p><p><strong>Crecimiento de largo plazo<\/strong><\/p><p>Un buen ejemplo de empresas que logran un crecimiento escalable y sostenible se encuentran en el denominado \u201cFuture 50\u201d, se\u00f1al\u00f3 C\u00e9sar Yammal. Se trata de un \u00edndice creado por la Revista Fortune y el Instituto Boston Consulting Group\u00a0Henderson, que examin\u00f3 las empresas m\u00e1s exitosas del mercado. Se trata de compa\u00f1\u00edas que, si bien son de gran tama\u00f1o, todas comenzaron como peque\u00f1as start-ups.<\/p><p>El \u00edndice se\u00f1ala que para crecer en el largo plazo las empresas deben tener la innovaci\u00f3n en el ADN de su estrategia y gesti\u00f3n. Para esto si bien el potencial de mercado es importante, \u00e9ste solo incide en un 30% en su crecimiento de largo plazo. En cambio, la variable m\u00e1s relevante, con un 70% de impacto, es la capacidad de la empresa para cumplir con ese potencial. Esta capacidad se divide en 4 categor\u00edas clave: estrategia, capital humano, tecnolog\u00eda e inversiones y estructura de la organizaci\u00f3n.<\/p><p>\u201cEn la estrategia se considera la orientaci\u00f3n a partir de las ganancias de la empresa y su compromiso con la sostenibilidad. En cuanto a tecnolog\u00eda e inversi\u00f3n, se detecta un impacto importante de la ventaja tecnol\u00f3gica de la empresa evaluada, por ejemplo, mediante el portafolio de patentes. Respecto del capital humano, resulta importante el valor que tiene el liderazgo joven y la diversidad en la empresa. Y finalmente, la estructura de la empresa est\u00e1 impactada por su edad y tama\u00f1o y el crecimiento de sus ventas\u201d, explic\u00f3 C\u00e9sar Yammal.<\/p><p>Para el experto en negocios escalables y sostenibles en I+D+i+e, es importante revisar de forma permanente casos de \u00e9xito de empresas de base cient\u00edfica y tecnol\u00f3gica para comprender los factores que inciden en su \u00e9xito.\u00a0 En ese sentido, entre las lecciones aprendidas en el tiempo y observadas en diversos casos, C\u00e9sar Yamal mencion\u00f3 factores como: \u201cla importancia del tiempo dedicado al emprendimiento y la persistencia del equipo; pilotear y validar la tecnolog\u00eda antes de vender nada; lucir como un laboratorio, aunque sea una empresa; aprovechar todos los subsidios de I+D; tomar lo mejor de la universidad, evitando la burocracia; y no tener miedo en el proceso\u201d.<\/p><p>\u00a0<\/p><p><strong>Accede a la presentaci\u00f3n de la charla <a href=\"http:\/\/vriic.usach.cl\/wp-content\/uploads\/2021\/12\/Presentacio\u0301n-Capacitacio\u0301n-Chile-Diciembre-2021-EBT.pdf\">aqu\u00ed<\/a>.<\/strong><\/p><p><strong><span style=\"font-style: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Puedes inscribirte <\/span><a style=\"font-style: inherit; font-weight: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: #ffffff;\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdpzcKv1gM-JAho6eV4fnBuA6xEqswRAOcQU3zJJVrMEE3GTQ\/viewform\">aqu\u00ed<\/a><span style=\"font-style: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"> a los \u00faltimos talleres del programa.<\/span><\/strong><\/p><p>\u00a0<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Consultor internacional en I+D+i y presidente de INNOVOS Group, Argentina, C\u00e9sar Yammal, dict\u00f3 la 4ta charla del Programa \u201cImpacta I+D 2021\u201d organizado por la DGT-USACH, abordando los principales elementos que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-5624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfNegocios escalables y sostenibles? 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