{"id":5260,"date":"2021-11-03T10:19:59","date_gmt":"2021-11-03T13:19:59","guid":{"rendered":"http:\/\/vriic.usach.cl\/?p=5260"},"modified":"2021-11-03T11:35:42","modified_gmt":"2021-11-03T14:35:42","slug":"analisis-y-estimacion-de-mercado-un-factor-clave-para-el-exito-de-proyectos-de-idi","status":"publish","type":"post","link":"https:\/\/vriic.usach.cl\/index.php\/analisis-y-estimacion-de-mercado-un-factor-clave-para-el-exito-de-proyectos-de-idi\/","title":{"rendered":"An\u00e1lisis y estimaci\u00f3n de mercado: un factor clave para el \u00e9xito de proyectos de I+D+i"},"content":{"rendered":"\t\t
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Cuarto taller organizado por la DGT-USACH, dio a conocer las distintas t\u00e9cnicas de estimaci\u00f3n de mercado para un nuevo producto o servicio resultante de un proyecto de I+D+i.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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La importancia de estimar adecuadamente el tama\u00f1o del mercado a la hora implementar un proyecto de transferencia tecnol\u00f3gica, fue el tema central del 4to taller enmarcado en el programa \u201cImpacta I+D 2021\u201d, organizado por la Direcci\u00f3n de Gesti\u00f3n Tecnol\u00f3gica USACH el pasado jueves 28 de noviembre.<\/p>

El taller fue dictado por los expertos de la empresa EMATRIS, Jorge Bustamante y Javier Gavil\u00e1n, quienes abordaron las distintas t\u00e9cnicas de estimaci\u00f3n de mercado para un nuevo producto o servicio resultante de un proyecto de I+D.<\/p>

De acuerdo con los especialistas, para estimar adecuadamente el tama\u00f1o del mercado es necesario considerar una serie factores, entre ellos, \u201cescoger claramente la forma de estimarlo, ya sea cuantificando la cantidad de empresas o personas que comprar\u00edan el producto o servicio, o bien buscando an\u00e1lisis de mercado de empresas reconocidas como Deloitte u otras. Adem\u00e1s, se recomienda enfocarse en un mercado lo suficientemente atractivo, lo que en general se define como un crecimiento anual promedio a doble d\u00edgito, y distinguir claramente el mercado total, potencial y finalmente el que podemos conseguir hoy\u201d.<\/p>

De esta forma, los charlistas recomendaron abordar este proceso de estimaci\u00f3n siguiendo pasos espec\u00edficos, como: definir los tipos y formas, buscar la informaci\u00f3n, calcular los mercados y estimar el impacto.<\/p>

Para definir los tipos y formas, existen herramientas como el TAM (Total Available Market<\/em>), que tienen foco en determinar el tama\u00f1o del mercado total; el SAM (Serviceable Available Market<\/em>), con un enfoque en el mercado espec\u00edfico de la tecnolog\u00eda o servicios; y finalmente el SOM (Serviceable Obtainable Market<\/em>), que apunta a lograr una participaci\u00f3n de mercado realista, considerando el posicionamiento respecto de competidores, tendencias, canales de distribuci\u00f3n, entre otros.<\/p>

Luego, la b\u00fasqueda de informaci\u00f3n debe considerar fuentes primarias directas, tales como el mismo cliente o un experto, y fuentes secundarias, utilizando informes, art\u00edculos, papers<\/em>, y otros documentos que se han publicado para otros objetivos, pero adaptados al nuevo objetivo.<\/p>

Por otra parte, para calcular los mercados de inter\u00e9s se deben considerar informaci\u00f3n relevante como datos estad\u00edsticos espec\u00edficos de la industria y de las empresas.<\/p>

Finalmente, la estimaci\u00f3n del impacto deber\u00e1 considerar los diversos factores: econ\u00f3mico, que permita conocer el aporte que tendr\u00e1 el proyecto al crecimiento econ\u00f3mico local, regional e internacional; social, con informaci\u00f3n del impacto en la calidad de vida de las personas (clientes internos y externos); y medio ambiental, con el aporte en la preservaci\u00f3n del medio ambiente.<\/p>

Como en cada taller, los participantes pudieron aplicar estos conocimientos a sus propios proyectos a trav\u00e9s de ejercicios pr\u00e1cticos y modelos que permitieron conocer las caracter\u00edsticas de los mercados y los impactos en cada uno de ellos.<\/p>

El programa \u201cImpacta I+D 2021\u201d continua sus talleres semanales este jueves 4 de noviembre desde las 17 horas con el tema \u201cPrincipios de innovaci\u00f3n y de ideaci\u00f3n\u201d, en el que se entregar\u00e1n herramientas para generar ideas de soluci\u00f3n a partir de ciertos principios de innovaci\u00f3n.<\/p>

Accede a la presentaci\u00f3n del \u00faltimo taller AQU\u00cd<\/a><\/p>

Accede al material adicional AQU\u00cd<\/a><\/p>

Las inscripciones a las siguientes actividades contin\u00faan abiertas AQU\u00cd<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Cuarto taller organizado por la DGT-USACH, dio a conocer las distintas t\u00e9cnicas de estimaci\u00f3n de mercado para un nuevo producto o servicio resultante de un proyecto de I+D+i. La importancia […]<\/p>\n","protected":false},"author":1,"featured_media":5261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-5260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacion"],"yoast_head":"\nAn\u00e1lisis y estimaci\u00f3n de mercado: un factor clave para el \u00e9xito de proyectos de I+D+i - VRIIC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vriic.usach.cl\/index.php\/analisis-y-estimacion-de-mercado-un-factor-clave-para-el-exito-de-proyectos-de-idi\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An\u00e1lisis y estimaci\u00f3n de mercado: un factor clave para el \u00e9xito de proyectos de I+D+i - VRIIC\" \/>\n<meta property=\"og:description\" content=\"Cuarto taller organizado por la DGT-USACH, dio a conocer las distintas t\u00e9cnicas de estimaci\u00f3n de mercado para un nuevo producto o servicio resultante de un proyecto de I+D+i. 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