{"id":5171,"date":"2021-10-20T10:12:01","date_gmt":"2021-10-20T13:12:01","guid":{"rendered":"http:\/\/vriic.usach.cl\/?p=5171"},"modified":"2021-10-20T10:19:30","modified_gmt":"2021-10-20T13:19:30","slug":"como-detectar-oportunidades-para-enfrentar-desafios-de-innovacion","status":"publish","type":"post","link":"https:\/\/vriic.usach.cl\/index.php\/como-detectar-oportunidades-para-enfrentar-desafios-de-innovacion\/","title":{"rendered":"C\u00f3mo detectar oportunidades para enfrentar desaf\u00edos de innovaci\u00f3n"},"content":{"rendered":"\t\t
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Segundo taller del Programa \u201cImpacta I+D 2021\u201d organizado por la DGT-USACH entreg\u00f3 herramientas pr\u00e1cticas para detectar y definir una oportunidad a partir del an\u00e1lisis de problemas de la sociedad y la industria.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Detectar oportunidades fue la premisa que gui\u00f3 el segundo taller\u00a0realizado en el marco del programa de formaci\u00f3n en transferencia tecnol\u00f3gica \u201cImpacta I+D 2021\u201d, organizado por la Direcci\u00f3n de Gesti\u00f3n Tecnol\u00f3gica USACH el pasado jueves 14 de octubre.<\/p>

El Taller denominado \u201cDetectando oportunidades\u201d fue dictado por los especialistas en el tema Jorge Bustamante y Antonio Iturra, ambos consultores en I+D+i+e de la empresa Ematris, quienes brindaron herramientas pr\u00e1cticas para detectar y definir una oportunidad a partir del an\u00e1lisis de problemas de la sociedad y la industria.<\/p>

Para ello se continu\u00f3 abordando la Metodolog\u00eda Unificada de Innovaci\u00f3n (MUI) iniciada en el primer taller de este ciclo, que apunta al desarrollo de procesos para generar y validar propuestas de valor innovadoras y que permite co-crear soluciones centradas en el usuario a trav\u00e9s de la experimentaci\u00f3n y validaci\u00f3n con metodolog\u00edas agiles para adaptarse a entornos complejos.<\/p>

En particular el taller dio \u00e9nfasis a la etapa de \u201cDescrubrir\u201d dentro de la metodolog\u00eda MUI, un espacio en que los asistentes al taller pudieron romper paradigmas para hallar nuevo conocimiento. Una de las herramientas aplicadas fue la denominada \u201cLentes para Descubrir\u201d, en la que a trav\u00e9s de diversos filtros se pueden descubrir oportunidades para innovar.<\/p>

As\u00ed explica algunos de estos lentes, Jorge Bustamante, consultor de Ematris: \u201cLos lentes \u201cRevelaciones del cliente\u201d, permiten identificar necesidades y deseos insatisfechos y\/o no articulados. Los de \u201cOrtodoxias\u201d, nos sirven para identificar y desafiar los supuestos y creencias subyacentes que tenemos acerca de qu\u00e9 nos hace exitosos. Los lentes \u201cDiscontinuidades\u201d, son una oportunidad para identificar tendencias externas que pueden disrumpir la estructura de la industria y\/o las din\u00e1micas en los modelos de negocios. Y los lentes \u201cAnalog\u00edas\u201d, nos permiten identificar qu\u00e9 podemos aprender y luego aplicar a partir de experiencias exitosas de otras empresas y ofertas\u201d.<\/p>

Otra clave en el proceso de descubrimiento de oportunidades abordado en el taller fue la necesidad de comprender el \u201cViaje del Usuario\u201d, tambi\u00e9n denominado \u201cCustomer Journey\u201d, muy \u00fatil para empatizar con los clientes o potenciales clientes, pues representa gr\u00e1ficamente un servicio con procesos y actividades, ayuda a analizar, crear, planear o mejorar un servicio e identificar puntos de dolor y oportunidades para innovar.<\/p>

\u201cEs importante comprender que, para descubrir nuevas oportunidades, resulta relevante ser capaces de dise\u00f1ar nuevas experiencias con foco en las personas, es decir, que mantenga un inter\u00e9s genuino en la gente. En segundo lugar, debe ser una experiencia co-creada, pues todas las personas involucradas en el proceso son esenciales al momento de explorar y crear oportunidades. Adem\u00e1s, debe ser una experiencia secuencial, en la que cada momento de la experiencia del cliente tiene un antes y un despu\u00e9s. Finalmente, esta experiencia debe ser capaz de poder evidenciarse, haciendo tangible lo intangible, adem\u00e1s de ser una experiencia hol\u00edstica, teniendo claro que una experiencia no debe ser un momento aislado, sino que un proceso completo\u201d, explica Antonio Iturra, consultor de Ematris.<\/p>

El programa \u201cImpacta I+D 2021\u201d, continuar\u00e1 sus actividades este jueves este jueves 21 de octubre a las 17 horas con el tercer taller denominado \u201cCalce problema-soluci\u00f3n-cliente\/usuario\u201d, en el que se buscar\u00e1 validar la pertinencia de una problem\u00e1tica y la soluci\u00f3n propuesta en relaci\u00f3n con un grupo que le afecta: la sociedad, la industria o al medioambiente.<\/p>

Las inscripciones se encuentran abiertas\u00a0aqu\u00ed<\/a>.<\/p>

Descarga la presentaci\u00f3n del Taller aqu\u00ed<\/a><\/p>

Descarga los ejercicios del Taller\u00a0aqu\u00ed<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Segundo taller del Programa \u201cImpacta I+D 2021\u201d organizado por la DGT-USACH entreg\u00f3 herramientas pr\u00e1cticas para detectar y definir una oportunidad a partir del an\u00e1lisis de problemas de la sociedad y […]<\/p>\n","protected":false},"author":1,"featured_media":5172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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